Maintaining Your Site
You could do it yourself. Really.
We can do your site maintenance for you, but you could probably make most changes all by yourself. We are not using any special software to develop websites, and we can deliver your HTML pages with lots of comments ("THIS is where the picture goes!") and show you how to get at it, so you can change pictures or text yourself. You could even learn to build your own websites quite easily (see the W3 Schools to learn HTML and CSS.) What you're buying from us is mostly the artistic page design, plus some time spent putting it together. But we realize that not everyone cares to or has the time to fiddle with HTML, so we do offer the service of maintaining your site.
Why you would ever want to change this magnificent website
You will need to update your website someday for much the same reason you would update a brochure. Names, titles, phone numbers, and addresses change. Sometimes you change what you're trying to say to customers. And if nothing else, you'll want to look at your website every year or two to see if web fashions have passed it by. Of course, as with clothing fashions, the less you use the flashy new stuff the longer you can keep your "look".
Keep it fresh
The most attractive thing you can do with your site long-term is to provide useful information. But since it's so easy to copy things on the Internet, and so hard to find the culprits, keep ahead of everybody else by putting new useful information on your site periodically. Some people do this with blogs, but before you spend the money to get a blog, consider how you use the Internet. There are probably some news sites you visit daily or hourly, but you would never have time to visit most sites that often. However, if you like a site, you might check back in a few weeks or months to refer to a good article they had posted. So, unless you have several new gems of insight to post every week, you can save yourself the effort of blogging software by just adding a new paragraph to an existing HTML page whenever you actually have something new to say. You can see how this works on the Albion Repro & Graphics news page (don't think that you have to leave the old postings on the page as shown; we just wanted people to be able to see the history of what goes on at the shop.)
